Quality Function Deployment

Learn how to effectively use QFD to collect, analyze and incorporate the voice of the customer into the design, development and manufacture of products.


Who should attend:
Individuals involved with determining and addressing the voice of the customer, including senior management, marketing, design and development engineering, quality, manufacturing, sales or service.

Prerequisite: None

CEU Credits: 1.6

Duration: 16 Hours (2-day course)

Course Content:

• The QFD Competitive Advantage
  • Overview of QFD
  • QFD’s Role in a Company-wide Quality Control Program
  • Using QFD as a Strategic Product Planning Tool
  • QFD for Organizational Change
  • Demonstrated Quality, Cost and Timing Benefits of QFD

• Organizing for Successful QFD
  • The Dynamic QFD Team
  • Vertical and Horizontal Linkages
  • QFD Facilitation
  • Defining the QFD Study

• Listening to the Voice of the Customer
  • Kano Model of Customer Satisfaction
  • Voice of the Customer Data Collection
  • Developing a Prioritized Hierarchy of Customer Requirements

• Product Planning Using QFD
  • Subjective Benchmarking
  • Defining Quality Characteristics
  • Assessment of Relationships and Prioritizing Quality Characteristics
  • Objective Benchmarking
  • Establishing Target Specifications

• Applying the Downstream Phases of QFD
  • Part Deployment
  • Process Planning
  • Production Planning

• Key Factors for Successful QFD
  • Key Process Metrics and Milestones
  • Lessons Learned

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